Overview
WYE (part of Top Gift Ltd) is committed to protecting your privacy. This Privacy Policy applies to all personal information collected through our website, mobile applications, retail stores, and any other services we provide.
By using our services, you agree to the collection and use of information in accordance with this policy. We comply with the UK General Data Protection Regulation (UK GDPR) and the Data Protection Act 2018.
Information We Collect
We may collect the following types of personal information:
- Personal Identification: Name, email address, phone number, postal address
- Account Information: Username, password, account preferences
- Transaction Data: Purchase history, payment information (processed securely)
- Technical Data: IP address, browser type, device information, cookies
- Usage Data: How you interact with our website and services
- Marketing Preferences: Your preferences for receiving marketing communications
How We Use Your Information
We use your personal information for the following purposes:
- To provide and maintain our products and services
- To process your orders and transactions
- To communicate with you about your account or orders
- To improve our website, products, and customer service
- To send you marketing communications (with your consent)
- To comply with legal obligations
- To detect and prevent fraud or security issues
Data Protection
We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, alteration, disclosure, or destruction. This includes:
- SSL encryption for data transmission
- Secure data storage with access controls
- Regular security assessments and updates
- Staff training on data protection
- Third-party processor agreements with confidentiality clauses
We retain your personal data only for as long as necessary to fulfill the purposes for which it was collected, or as required by law.
Your Rights
Under UK data protection law, you have the following rights:
- Right to Access: Request a copy of your personal data
- Right to Rectification: Request correction of inaccurate data
- Right to Erasure: Request deletion of your data ("right to be forgotten")
- Right to Restrict Processing: Limit how we use your data
- Right to Data Portability: Receive your data in a structured format
- Right to Object: Object to processing based on legitimate interests or direct marketing
- Right to Withdraw Consent: Withdraw consent at any time
To exercise any of these rights, please contact us using the details below. We will respond to your request within one month.
Contact Us
If you have any questions about this Privacy Policy or how we handle your personal data, please contact us:
Data Protection Officer
WYE / Top Gift Ltd
Email: privacy@wye.com
Address: Unit 28, London Industrial Park, London, E14 0NU
Phone: +44 (0)20 8000 0000
You also have the right to lodge a complaint with the Information Commissioner's Office (ICO) if you believe we have not handled your data properly.